All Things Internet has such as AWESOME (read: annoying) way of describing things. Like metas. What does meta even mean? Is it a bird, a plane? Is it actually Superman? Can he please bring me some pizza? Metas are the brief snippets of text that appear underneath search engine results. You may have even read […]
What’s a Messenger chatbot and why would you want one? Here’s your crash course: So what is it exactly? A Facebook Messenger chatbot is artificial intelligence that sits in Messenger and is able to complete tasks and obtain data via simulated conversation. Huh? Think of it as a bit like Siri, but a Siri that can […]
Facebook ads can deliver loads of good quality leads, but they only work when combined with great audiences, compelling messaging and valuable lead magnets. Audiences Facebook audiences are an evolving entity, they can be collected in a number of ways: Customer lists Website traffic Facebook interests data Facebook demographic data Building good audiences is the […]
Those web designers make it look so easy, don’t they? Beautiful, glossy pics, the perfect size and ratio to neatly fit in with the text… but if you’ve ever posted your own blog or added a page, you’ll know it’s not as easy as it looks. While content management systems (CMS) are becoming more and […]
These are just the essentials Benefits Optimise your ads: When you create a responsive display ad by uploading different assets into Google Ads, Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history. Broader reach: Multiple assets can be uploaded per asset […]
What Are Google My Business Categories? Here they are below, use CTRL F to search this page for options Abbey Aboriginal and Torres Strait Islander Organisation Aboriginal Art Gallery Abortion Clinic Abrasives Supplier Abundant Life Church Accountant Accounting Firm Accounting School Accounting Software Company Acoustical Consultant Acrobatic Diving Pool Acrylic Store Acupuncture Clinic Acupuncture School […]
Use unique Titles & Meta Take stock of each page’s content, and make sure you write relevant Titles and Meta descriptions that explain what is on that page, without resorting to using your business name. Identifying a keyword and use it in both the Title, in the Meta (and a few other places, which we’ll […]
Put simply, EDM’s or Electronic Direct Mail is the use of email to promote a business’s products and services. Doing this can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or […]
There’s a new website buzzword that’s making the rounds: silos. Siloing simply means grouping your website themes in a different categories and subcategories, ie silos. Think of it as sorting out your socks. Socks fall under the category clothing, so they belong in your wardrobe. Not on the floor (that’s an altogether entirely different blog […]
Setting Up Your Google Profiles In Chrome Chrome allows you to create separate browser profiles for each of your accounts., business, personal or otherwise. They operate independently with their own settings, saved bookmarks, chrome extensions, passwords and more! In other words, you will no longer need to switch between accounts, you can have them all […]
