{"id":6389,"date":"2020-08-11T17:57:25","date_gmt":"2020-08-11T06:57:25","guid":{"rendered":"https:\/\/fablabsem.com.au\/?p=6389"},"modified":"2020-08-11T17:57:25","modified_gmt":"2020-08-11T06:57:25","slug":"coffee-trends-paradox-featured-in-convenience-world-magazine","status":"publish","type":"post","link":"https:\/\/fablabsem.com.au\/sydney\/coffee-trends-paradox-featured-in-convenience-world-magazine\/","title":{"rendered":"Coffee trends | Paradox featured in Convenience World magazine"},"content":{"rendered":"
Paradox Head Roaster Paul Golding shares insights on roasting trends, the evolution of coffee blends and the Future of flavour in<\/span> this month<\/span><\/a>‘s issue of<\/span> Convenience World<\/span><\/a> magazine. This is an extract.<\/span><\/h6>\n
By Emily Devon<\/pre>\n
\"Paradox<\/a><\/p>\n
\"Paradox<\/a><\/p>\n
 <\/p>\n
According to Head Roaster at Paradox Coffee Roasters Paul Golding the flavours and aromas created within are derived from compounds that are present in the green beans and chemically altered by heat driven reactions during the roasting process.<\/p>\n
\u201cThe coffee variety growing environment and processing method all contribute to the menu of sugars, carbohydrates and nitrogen compounds present in green coffee which lay foundation for the coffee\u2019s final flavour,\u201d he said.<\/p>\n
This means the flavour of coffee comes down to the process by which it is made.<\/p>\n
Roasting trends<\/h2>\n
Just reading the words \u2018roast trends\u2019 is enough to send a waft of hot coffee bean scent through my nose. \u201cThe trend in coffee blends over the last year or so has been mainly in style and roast philosophy rather than preferred origins,\u201d Mr Golding said.<\/p>\n
It doesn\u2019t take much to realise that a visit to the local cafe is a luxury loved by many \u2013 with so many of us becoming self-proclaimed \u2018foodies\u2019 and \u2018coffee connoisseurs’ via social media.<\/p>\n
\u201cThe demand is now from caf\u00e9 owners and consumers pushing back to safer ground with stronger, simpler and more comforting coffee blends,\u201d Mr Golding said.<\/p>\n
So what are the flavours that caf\u00e9 owners and consumers are mostly chasing?<\/p>\n
\u201cThe most popular styles we sell present as either caramelly and rich or crisp and fruity\u00a0 but both need to be strong and milk focused,\u201d Mr Golding said.<\/p>\n
Although as mentioned, origins seem not to be a major factor compared with style and roast philosophy, Mr Golding notes that origins including Brazil, Indonesia, India and parts of Central America are in demand for the creation of rich spicy caramelly blends while Colombia and east African sources such as Kenya, Ethiopia and and Tanzania are the go-to origins for more fruity crispy styles<\/p>\n
I wondered, when beginning to research shows this topic, if flavour preference has anything to do with age, or other demographic segments.<\/p>\n
Mr Golding explains: “flavour preference is such a unique individual trait, it’s risky to draw broad assumptions”.<\/p>\n
However, similarities can be drawn between consumers’ coffee preferences and the flavours they may enjoy more, he adds.<\/p>\n
“People from a background where black coffee is the norm will usually prefer the more fruity acid driven flavours, while those [who] may have grown up with instant or milk-based espresso often prefer the rounder, more caramelly style,” Mr Golding said.<\/p>\n
The future of flavour<\/h2>\n
Predictions are an increased demand in the niche market for new processing methods. In the blend market, there\u2019ll be increasing demand for quality and convenience, rather than substantial change in flavour. In the convenience segment, this would affect espresso capsules, not booming in popularity, where environmentally friendly and fresher, tastier options will succeed.\u00a0<\/span><\/p>\n
Research shows clearly that environment affects perception of flavour, and there are ample examples of this in the food and beverage industry. Coffee outlets that focus on providing a better experience for their customer will consistently receive more positive feedback on flavour and greater sales through increased loyalty, especially following the large-scale re-evaluation of priorities during COVID-19.\u00a0<\/span><\/p>\n
 <\/p>\n
Go to Convenience World to read the full published article<\/a>.<\/a><\/p>\n
from Paradox https:\/\/bit.ly\/3abVxUL
\nvia IFTTT<\/a><\/p>\n
\n\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"
Paradox Head Roaster Paul Golding shares insights on roasting trends, the evolution of coffee blends and the Future of flavour in this month‘s issue of Convenience World magazine. This is an extract. By Emily Devon   According to Head Roaster at Paradox Coffee Roasters Paul Golding the flavours and aromas created within are derived from […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[63],"_links":{"self":[{"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/posts\/6389"}],"collection":[{"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/comments?post=6389"}],"version-history":[{"count":1,"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/posts\/6389\/revisions"}],"predecessor-version":[{"id":6390,"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/posts\/6389\/revisions\/6390"}],"wp:attachment":[{"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/media?parent=6389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/categories?post=6389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fablabsem.com.au\/wp-json\/wp\/v2\/tags?post=6389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}